Lenovo Animation

• 2D Animation
• 3D Animation
• Character Animation

I worked with Lenovo on a couple corporate explainer videos for their blog and website about how they are your one-stop-shop for all things IT. The first video allowed me to further dip my toe into the vast and complex world of character animation, and renew my appreciation on how complex even the simplest of characters are.

I had to create a series of poses, head rotations and facial expressions to bring the main character to life and make him feel like more than a 2D character.

For the second video we wanted to feature their tablet computer. With the tablet being sleek and sexy, it didn’t feel right animating it in 2D… so I came to them with a more combined 3D and 2D animation approach. Keeping the backgrounds in 2D but having the tablet be 3D and really pop off the page. The result worked really well and the Lenovo team loved it.

To watch the second animated video you can click this link: https://vimeo.com/161497861